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Rugged Road Outdoors

Born from Innovation, Inspired by Your Adventures 


Rugged Road embodies toughness and determination, qualities reflected in both our brand and our community. Founded by Spencer in 2016, the journey began with an innovative idea sparked in a high school chemistry class. Inspired by a military-grade blast-proof spray, Spencer saw the potential for creating a durable, ultralight cooler. After rigorous home testing and overcoming some financial hurdles through a successful Kickstarter campaign, Rugged Road was born, dedicated to creating high-performance coolers that adventurers could rely on.

Products

Anchor - 0

Anchor

Introducing the Anchor, because our coolers float a little too well! It started as a joke in the office, and then we realized it wasn't such a bad idea. Hook your cooler up and ensure it won't float away from the sandbar with your drinks in tow. Anchor Weight: 3.5 lbs Rope Length: 30.5 feet

$39.99
Rope Hat - 0

Rope Hat

Stay dry, stay cool, and pack light with our newest hat design! This hat is custom-designed to be adjustable, moisture-wicking, and water-resistant. Perfect for any activity and any season!

$29.99
Rugged Road 115 V2 - 3

Rugged Road 115 V2

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 115 V2 is unlike anything else on the market. So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside. Features & Benefits: Ultralight — just 22 lbs! Holds 78 quarts, 19.51 gallons, or 105 lbs of ice External Dimensions: 40.25" L x 17.5" W x 17" H Internal Dimensions: 34" L x 13.25" W x 14.5" H Patented Titan Shell™ Construction Up to 7 days of ice retention Cavernous storage space holds 115 12-oz. cans Multi-purpose, reversible lid with cup holders and cutting board “Double-Up” Handle System “Get a Grip” Non-Slip Surface

$494.99
Rugged Road 25 V2 - 4

Rugged Road 25 V2

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 25 V2 is unlike anything else on the market. So, how have we managed to create the Rugged Road 25 V2, an Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside. Features & Benefits: Ultralight — just 5 lbs: Easy to carry and transport, perfect for outdoor adventures. Holds 4 gallons or 20 lbs. of ice: Keep your drinks cold for days on end, great for extended trips. External Dimensions: 13 4/5" wide x 18 1/5" long x 11 7/8" tall Patented Titan Shell Construction: Durable and reliable design that can withstand tough conditions. Up to 7 days of ice retention — top 1% performance: Keep your drinks cold longer than ever before. Cavernous storage space holds 25 12-oz. cans: Plenty of room for all your drinks and snacks. Floats upright: Use it in water without any worries. Multi-purpose, reversible lid with cup holders and cutting board: Convenient and versatile for any outdoor activity. “Double-Up” Handle System: Easy to carry and transport, even when fully loaded. “Get a Grip” Non-Slip Surface: Securely handle the cooler in any situation, even when wet or icy.

$249.99
Rugged Road 45 V2 - 2

Rugged Road 45 V2

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 45 is unlike anything else on the market. So, how have we managed to create the Ultralight High-Performance cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside. Features & Benefits: Ultralight — just 9 lbs! Holds 7.73 gallons or 35lbs. of ice Outside Dimensions: 17 5/8" wide x 27" long x 13" tall Internal Dimensions: 12.5" wide x 20.5" long x 7.5" tall Patented Titan Shell™ Construction 7+ days of ice retention — top 1% performance Cavernous storage space holds 45 12-oz. cans Floats upright so you can use it in water Multi-purpose, reversible lid with cup holders and cutting board “Double-Up” Handle System “Get a Grip” Non-Slip Surface

$324.99
Rugged Road 65 V2 - 0

Rugged Road 65 V2

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 65 is unlike anything else on the market. So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside. Features & Benefits: Ultralight — only 13 lbs empty! Holds 9.92 gallons or 55lbs. of ice Outside Dimensions: 18" wide x 27" long x 15.5" tall Internal Dimensions: 12.5" wide x 20.5" long x 10" tall Patented Titan Shell™ construction 7+ days of ice retention — top 1% performance Cavernous storage space holds 65 12-oz. cans Floats upright so you can use it in water Multi-purpose, reversible lid with cup holders and cutting board “Double-Up” Handle System “Get a Grip” Non-Slip Surface

$374.99
Rugged Road 85 V2 - 1

Rugged Road 85 V2

Coming in at less than half the weight of the competition with similar ice retention, the Rugged Road 85 is unlike anything else on the market. So, how have we managed to create an ultralight cooler that does not sacrifice quality or ice retention? The secret is in the Rigorite™ coating. Rigorite™ is an innovative proprietary spray that was originally developed for many military applications, including bomb-proofing the walls of the Pentagon. It is strong enough to support the weight of an entire Jeep and tough enough to survive a drop off a mountainside. Features & Benefits: Ultralight — just 17 lbs! Holds 15.16 gallons or 70lbs. of ice Outside Dimensions: 17-5/8" wide x 32-3/8" long x 17" tall Internal Dimensions: 12.5" wide x 26" long x 11.5" tall Patented Titan Shell™ Construction 7+ days of ice retention — top 1% performance Cavernous storage space holds 85 12-oz. cans Floats upright so you can use it in water Multi-purpose, reversible lid with cup holders and cutting board “Double-Up” Handle System “Get a Grip” Non-Slip Surface

$424.99
Rugged Road Snapback - 0

Rugged Road Snapback

Features & Specs: Flexfit Snapback Hat by Pacific Headwear Breathable Mesh Back Moisture Wicking Design FREE Exchanges and Returns: Learn More here **Orders By 4pm EST Ship Same Day**

$12.49

Test Cooler

This is a test cooler

$0.00

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